At RCM competition is not only used to improve the breed, but also creates an irreplaceable ‘buzz’ around the brand that can only come from credibly competing -and winning- at the very highest level. The family has always realised the value of mixing sporting success with good media relations and uses this powerful relationship to open up new opportunities, both for itself, and for its carefully selected technical partners. Roger famously created his own era of success, mainly in Ford products, but these days, it’s the incredible performance and dynamics of the Subaru Impreza that Matt, Olly and the RCM team employ to create their own modern-day take on their Father’s impeccably high standards.